The original Betty Crocker cake mix required no ingredients but water & the cake mix wouldn’t sell. So they did some market research & discovered that women felt like they were cheating at being a house wife. So the company included in the directions to also add an egg, something feminine, to make women feel less guilty. A genius move in subliminal messaging.
The Common Man | his impaired hearing | fixed |
listens but | all the poets have gone deaf
: they jabbed their fingers too far down their “lug ‘ols”
& caused a tympanic membrane perforation.
The Man of Answers docks in a digital vessel composed
of envelopes | armed with his Book of Parodies | an
antidote | boosting insight into the knotty wiring
& combustions of Contemporary Verse | otherwise awry.
Listen! “You can hear his enzymes sob.” The wind
has switched the direction of the chequered flag.
“We’re nostalgic | we want the myth of simpler times
to do re-runs on Netflix— back then all you had to keep you up at night
was the threat of fascist dictatorship & A or H-bombs
or whether to continue purchasing | the readymade
cake mixture cuz it’z cheatin’ if’n you ownly ‘av
to add 100ml of water | I don’ feel like a real woman.”
—DIRECTION FOR USE: tip 1 sachet of Betty Crocker
cake mix into a large bowl | add 100 ml of milk or water &
a large egg | whisk the mixture until smooth then pour into
a grease proof cake tin | bake for 20 mins at 200ºC | &
[be] cool for 5 mins—